driftsession.com Blog

I haven’t posted anything in a while, so here goes. Also I told this salesman that called me back that I’d post up about some cars he’s selling: Servco Lexus in Honolulu has one 1998 and one 1999 Lexus LS400. Both in black. For those of you wanting to start off on a VIP project, there are two excellent cars to begin with. The “World Famous” Paul Umholtz has a black 1999 LS and that car looks awesome.

 Anyways, I was reading posts on drifting message boards about the current status and future of drifting in America. It seems like everyone is trying to get on the bandwagon now and start their own drifting series. Here’s a few things I think of that:

1. Overnight success takes 20 years. I can’t remember where I first heard this, but it’s true in making “overnight” millions and it’s also true in the drifting world. Someone wants to start a new drifting series; great. It will take time to develop. They should start off small, get used to the business, build trust, and get their name out there. Over time the series will gradually develop at a pace that they can handle and work with. The problem with event promoters today is that everyone wants to start off on the top. No one wants to be the “feeder” series. Everyone wants to be the big show.

2. The “feeder” series shows the most potential for growth. While most drift event promoters are trying to get humongous crowds to watch a large drifting spectacle, the organizations that can create and maintain interest in a strong grassroots or feeder series will have the largest growth. There are only a handfull of drivers in the USA that have the money and time to approach this sport full-time. The “pros” are outnumbered 100 to 1 by amateurs who want a chance to compete, but not the full time committment of being a professional driver. Series that are local / regional and can give the drivers in their events basic recognition in a fair and good natured compeitition will grow by leaps and bounds over time.

3. Educate rather than just spectate. If drifting is to find a permanent home in America, drifting organizations need to do their part in educating their audience. Anyone can hold a one time drifting event and bring out large crowds, however, those people are mostly just there for the spectacle. If they don’t get informed as to what drifting is all about and the various intricacies, they won’t feel a need to come back to the next event. If large scale “spectacle” type events are the focus of the major drifting promoters, soon drifting will fizzle out and those promoters will be trying to make a quick buck on the next passing fad.